The iconic pair play chess in an advertisement for fashion powerhouse Louis Vuitton, marking their first-ever collaborative promotion. Cristiano Ronaldo and Lionel Messi

This is how the corporation described the collaboration: Victory is a State of Mind, they say. "The Maison commemorates two of the most gifted football players today," they continue, "in addition to a lengthy legacy of creating trunks for the world's most treasured athletic prizes."
Famous photographer Annie Leibovitz, who has worked on innumerable spreads like this, took the photo. The 2022 World Cup, with its opening match slated for Sunday, is just one day away, making the Messi and Ronaldo comparison perhaps more important than ever.
Although neither of their respective teams, Argentina and Portugal, don't play until next Tuesday and Thursday, respectively, it might be their final World Cup appearances. LM has already declared that he would retire after this, and Ronaldo has hinted that he might do the same.
This coming together is legendary, despite that. It's unclear whether this photo shoot was a one-time event or an indication of a new product line they are both associated with, but either way, it's fantastic.